Losing paying customers is always an unwanted event, of course, but it’s especially perilous for companies during a recession. According to a report published by the Forrester Research firm earlier this year, investing in customer service is one the best ways a company can hold onto its existing customers. Signing up for a company Twitter account or hiring a few "Help Desk" workers to respond to inquires via instant messenger will always be cheaper than investing in a multimillion dollar ad campaign, after all, which is why the same report listed investing in social-networking communities and becoming proactive about chat as two "recession-busting strategies" that major companies should utilize. [Read more]
--Posted by Stephanie Miles, RecessionWire.com
Is New York Less Affordable Than Ever?
Screwed: 5,000 at Mahindra Satyam
Recession Briefing 10.26: Pre-Teens Striking Out on Their Own
Want to be found by top employers? Upload Your Resume
Join Gold to Unlock Company Reviews