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by SixFigureStart | October 01, 2009

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Time to start shorting the market? The folks at Slate have produced this video detailing Puma's latest ad campaign for a new line of underwear. In a nutshell: strip poker meets the stock market in an iPhone app. Basically, the app features a selection of models who remove or add pieces of clothing as the market fluctuates. The bad news? They put clothes on as the market improves, meaning that anyone hoping to see the models actually get down to the garments Puma is advertising has to wait for a black day on Wall Street. (One wonders how far the models would have gone around this time last year, as the Dow plunged 2,500 points in 10 days. Would we have been looking at skeletons by day 10?)

--Posted by Phil Stott, Vault Staff Writer

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