As marketing initiatives go, IESE business school has come up with something of a gem: its own Spotify channel, featuring a number of playlists that will help students—MBA or otherwise—to focus.
According to a press release issued by the school, the channel currently has four playlists:
- "Time to (case) study", which "is ideal for students who seek concentration through the relaxed melodies of Ludovico Einaudi or Yann Tiersen, among other prestigious artists."
- "Positive leaders", which "brings together the most epic pop-rock anthems, with hits from bands like U2 and Coldplay."
- "Run with it!", which is "a list designed to motivate and encourage sporting endeavors, featuring artists like Imagine Dragons and Bruno Mars."
- "The spirit of IESE", which "brings together the music that students, participants and professors consider best represents the business school and its values, with positive and inspiring themes such as 'Forever Young', 'Heroes' and 'I Believe.'"
Each playlist features more than three hours of music—perfect for grinding out those Excel models or Prezi slides.
To find the channel, simply click any of the links in this post, or search "IESE Business School" on Spotify.
Know of any other schools that are doing this? If so, drop me a note on Twitter
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