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by David Eason | June 22, 2021

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Since the onset of the global pandemic, remote work has been surging. Meanwhile, digital marketing has also been surging, as many industries continue to embrace e-commerce and digitization. As a result, now is a great time to take advantage of these two trends—and seek a career in digital marketing.

In no particular order, here are six of the most highly sought after digital marketing roles today.

1. CRM manager

Ideally, CRM (customer relationship management) managers will have excellent interpersonal, communication, and leadership skills. CRMs typically use various software solutions to maintain and oversee relationships with customers. CRMs are also typically responsible for gaining more customers through outreach, upselling, and other practices. And CRMs are usually tasked with resolving customer complaints and synergizing with company managers to craft strategic plans.

Required technical skills include:

  • Proficiency in CRM software. You’ll need to have intimate knowledge of all the CRM features you need to use on a regular basis.
  • Proficiency in all Microsoft applications. You’ll need to use various Microsoft applications efficiently.
  • Superior product knowledge. As a CRM manager, you’ll need to possess deep knowledge of the products the company offers.

Salary range: As with all salary ranges on this list, exact salaries will vary depending on your value to the company and level of experience. That said, CRM managers’ average annual base salary is $73,000.

2. Digital marketing specialist

Digital marketing specialists, as the name suggests, specialize in key digital marketing areas. Still, they may have general marketing expertise and work in a variety of marketing areas. Although digital marketing specialists’ duties may vary depending on their area of focus, they typically include increasing brand awareness and recognition, effectively promoting company services or products, and driving conversions or optimizing conversion rates.

Required technical skills:

  • Knowledge in key marketing areas such as SEO (search engine optimization).
  • Strong presentation skills and proficiency in presentation applications such as PowerPoint.
  • Knowledge of key measurement tools available such as Google Analytics.

Salary range: Digital marketing specialists’ average annual base salary is $50,000.

3. Graphic designer

Graphic design is usually a good fit if you have strong creative, communication, and analytical skills. It can also be a good fit if you’re looking to be a contractor rather than a full-time employee. Among the digital marketing jobs on this list, graphic designers are arguably the best-suited for freelance work. Graphic designers may be employed by a wide range of employers, including government agencies, advertising firms, consumer goods firms, nonprofits, and more. Graphic designers typically produce such material as logos, signs, advertisements, reports, and other communication materials.

Required technical skills:

  • Familiarity with HTML and CSS.
  • Knowledge of graphic design software, such as Adobe Photoshop and Sketch.

Salary range: Graphic designers’ average annual base salary is $46,500.

4. SEO specialist

Given the prominence of search engine optimization (SEO) in digital marketing, SEO specialists are in high demand. SEO specialists will typically be tasked with such activities as creating copy that adheres to SEO best practices, as well as optimizing images, text attributes, and other elements of copy. SEO specialists also perform keyword research. As SEO-abiding content creation hinges on keyword research, you’ll need to research and identify keyword opportunities. Another common duty is competitor SEO analysis, which deals with monitoring competitors to inform your strategies.

Required technical skills:

  • Deep knowledge of SEO trends, best practices, and ranking factors.
  • Experience with A/B, split, and multivariate testing.
  • Experience with website analytics tools and bid management tools.

Salary range: SEO specialists’ average annual base salary is $47,000.

5. Social media specialist

The surge of social media into our daily lives has given rise to the popular digital marketing job of social media specialist—perfect if you have excellent written and verbal communication skills, as well as strong time-management skills. Although it deals with the fun world of social media, this job is not to be taken lightly. Social media specialists are typically tasked with extremely important responsibilities such as: creating effective social content for multiple platforms; managing high volumes of daily social posts and communicating with followers in a timely manner; and evaluating the effectiveness of social campaigns through analytics tools and suggesting necessary optimizations.

Required technical skills:

  • Deep understanding of social media management and strategy.
  • Experience with analytics tools, as well as HTML and CSS.

Salary range: Social media specialists’ average annual base salary is $45,500.

6. Copywriter

Copywriters, or marketing writers, are members of marketing teams. Ideally, copywriters have excellent writing, editing, and proofreading skills, as well as strong creative and teamwork skills. Typical copywriter duties include: producing compelling, engaging, error-free content for different advertising channels; editing and proofing materials, ensuring editorial standards are met and all content matches the company’s voice; and collaborating with various departments to assess project needs. As marketing team members, copywriters may also need to creatively assist in seeing diverse projects through, from inception to deployment.

Technical skills required:

  • Proficiency in Microsoft Office applications.
  • Experience with SEO and social media marketing concepts.

Salary range: Copywriters’ average annual base salary is $53,000.

David Eason is a blogger and copywriter, mostly writing on topics concerning digital marketing and SEO. When he's not working, David spends his time playing basketball and taking long walks with his dog.

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