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Cutting through the myths and understanding the benefits can help you as a manager and in your career. Entrepreneurs tend to be driven, independent people who have little tolerance for those who fail to share their energy or ideals. This passion can create new industries and real injuries.
Most entrepreneurs fit into three basic categories:
Despite these complexities, organizations should not avoid entrepreneurs. That can be as dangerous as using them carelessly. Entrepreneurial energy is one of the only forces capable of seizing the opportunities of today's economy and turning them into profits. What you need to do is hire good athletes, not specialists.
A better understanding of the realities of the entrepreneurial world is best. Turn people on to Red Herring, Business 2.0 and Upside magazines. Have them read Startup, by Jerry Kaplan, the CEO of Onsale.com. See if you can figure out how to inject entrepreneurism into your own organization.
Once you have found your athletes, give them a good playing field. Entrepreneurship demands a real degree of freedom and intensive support. Neither you nor your company will win if you send your adventurer out on a limb and then saw it off.
To check out PeopleScape and their services for Internet Professionals visit www.peoplescape.com.
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