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by Aman Singh Das | August 26, 2009


Seems like today might be the day for diversity gaffes! Hot on the heels of news that Target was sued for disability discrimination, here’s what trickled in. Software technology giant Microsoft is embroiled in a row over a case of "Who swapped the picture?" In an ad campaign showing three executives around a table, the face of the middle man (literally) was swapped for the same campaign on their Polish website. So here’s the nitty gritty. Microsoft’s US website shows the campaign with an Asian man, a Black man and a white woman. The Polish website shows the same ad with the Black man’s face swapped for a White man’s.

However, it gets better. The hands were left unswapped. Of course, the blogosphere has been in uproar over this obvious gaffe by Microsoft, a company which has already come under increasing fire this year for its outsourcing enterprises amidst layoffs. Want to see the pictures for yourself? Scroll down. When asked, Microsoft told the BBC that this was being investigated. Meanwhile the picture in question has been pulled from the ad campaign.

The original picture:

What appeared in Poland:


Filed Under: CSR

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