Companies that have an online presence employ Web Producers to guarantee the quality of the site's appearance and navigation, as well as comfort of the user experience. Web Producers generally work with the Graphic Design, Content/Editorial, and IT Departments. On the Graphic Design and Content Sides, the Web Producer determines the best layout for text, images, and other information. On the IT side, he or she works closely with programmers and other tech aficionados to ensure that back-end requirements are met when new content, features, or navigational efforts are implemented. Web Producers are also responsible for posting, updating, and quality-checking older site material. Overall, it is the job of the Web Producer to integrate retail products, advertising, content, community features, and graphics into a single, coherent site.