Consultancy Pursuant Group unveils rebranding

The Pursuant Group, a full-service fundraising consulting company, has recently announced a full-scale rebranding of itself. The changes made include a new company name, logo and tagline.

The Pursuant Group will now be known as simply Pursuant, and its new tagline is "Redefining advertising." The shapes, colors and symbols used in the new logo are intended to symbolize the vast variety of causes that have been pursued by the firm's fundraising clients and the company's commitment to staying innovative. Its new tagline is also crafted in the spirit of innovation, Pursuant says.

Another change brought on by the rebranding is that Pursuant's major gift counsel brand, Ketchum Fundraising Services, will now be known as Pursuant Ketchum, and its services will be more tightly integrated with those of Pursuant itself.

"This rebranding effort better integrates our brands as we assemble comprehensive programs that drive donor support across all giving levels," said Matt Frazier, founder and chief executive officer (CEO) of Pursuant.

According to the company website, Pursuant services its nonprofit clients by offering them fundraising solutions that strive to maximize donor acquisition, retention, cultivation and action. Its service offerings include online magazines, mailings and video production.