Advertising consultancy Admeld to launch Strategic Advisory Services group

Admeld, a web advertising consulting firm, has recently announced that it will be launching a strategic advisory services (SAS) group, which will be headed by Pooja Kapoor.

As the director of Admeld's SAS group, Kapoor will be responsible for developing strategic consulting engagements with publishers in which she will provide guidance regarding how best they can maximize their advertising revenue opportunities.

Prior to taking on this assignment with Admeld, Kapoor was the director of global platform technologies for Tremor Media, a digital video technology company that helps advertisers deliver their marketing messages, according to the company's website. Prior to her time with Tremor, Kapoor held senior positions at Tribune Interactive and Outsourced Ad Ops, where she reportedly acquired expertise in ad operations, digital sales strategy and information technology.

"Admeld has always taken a consultative approach to working with its clients," said Kapoor. "With SAS, we're expanding the scope of our guidance beyond technology to help publishers optimize all aspects of their digital advertising business. I'm thrilled to join a team with both the passion and ability to help the world's top publishers succeed."