It's a branded world - we just live in it. If you want to learn more about brand management and marketing careers and job positions, then the Vault Career Guide to Marketing and Brand Management is a must-read. Learn about marketing careers and jobs, the path to brand management success, how to ace brand management case interviews (yes, they do exist) and more.
ABOUT THE AUTHOR(S)
Jennifer Goodman began her career in marketing at the age of 5, developing creative ways to sell her mother's wormy vegetables from the family garden. Goodman spent four years at Saatchi & Saatchi Advertising Worldwide. During business school at Harvard Business School, she spent a summer interning in the Consumer Marketing department of The Coca-Cola Company. She is currently a Marketing Specialist at the consulting firm, McKinsey & Company.
Gabrielle Duydnyk: Gabrielle has held various sales and marketing
positions in advertising and publishing. She began her career at Conde Nast's
SELF Magazine, and then moved into account management for an
advertising agency specializing in business-to-business accounts. From
there, Gabrielle managed part of the publishing program for Prentice Hall
Business Publishing's Marketing textbook and then joined Real Simple's startup team to handle Partnership Marketing. Today, Gabrielle runs
Soleberry.com, an online retailer of uniquely designed stationery products.
She received her B.S. from Boston College and her MBA from The Wharton
John Phillips: John is the Senior Vice President of Marketing and Operations at Konica Photo Imaging, a systems solution provider for the imaging industry, with an emphasis on consumer products, retail processing systems, and digital products and services. Prior to Konica, John held marketing management positions in packaged goods (Colgate-Palmolive Co.), entertainment (Sony Wonder) and media (SPACE.com).
Andy Kantor: Andy has a consulting practice specializing in branding and marketing strategy, based in Scarsdale, New York. Previously, he was a co-founder and Vice President of Marketing at TradeOut.com, and spent 10 years in marketing and brand management at Colgate-Palmolive and Lehn & Fink Products.
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Our 360-degree approach -- Vault reports, employee insights, and employer perspectives - makes the Vault difference. We call this "Career Intelligence."