GEICO Internship Profile
The Scoop
GEICO’s full name, Government Employees Insurance Company, alludes to its first customers—government employees and military personnel. Founder Leo Goodwin went into business in 1936 when he determined that he could deliver automobile insurance at reduced prices by selecting prime customer groups and marketing directly to them. By doing so, Goodwin succeeded in driving down operating costs and passed on the savings to GEICO’s customers. Today, GEICO is one of the largest and fastest-growing auto insurance companies in the United States, insuring over nine million policyholders. GEICO, a subsidiary of Berkshire Hathaway, has over 24,000 employees working in 12 major offices across the United States.
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