ABOUT THIS COMPANY:Rocking the insurance industry
Prudential’s logo, the Rock of Gibraltar, is one of the most recognizable corporate symbols. For years, Prudential has tried to capitalize on its image of solidity as one of the largest and most reputable insurance companies in the United States. The firm’s business is organized into two main units: financial services and closed block. The financial services business operates through three operating divisions: insurance, investment and international insurance and investments. The closed block business established in December of 2001 at the time of demutualization is managed separately from the financial services businesses. Closed block business includes the firm’s participating assets and insurance and annuity products that are used for the payment of benefits and policyholder dividends on these products; it also includes other assets and equity that support these products and related liabilities. Due to the demutualization, Prudential no longer offers these participating products.
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