ABOUT THIS COMPANY:Mmm, mmm, good design
Lippincott’s branding wizards can take credit for some of the most recognizable corporate identities in the world, from the red and white Campbell’s soup can to General Mills’ big “G.” Formed by J. Gordon Lippincott and Walter P. Margulies in 1943, the firm is credited with revolutionizing the way consumers think about corporate identity. Through the decades, the firm has honed the art of branding and, in fact, turned it into a science, using a range of analytical approaches to help clients strengthen and develop corporate identities. Beginning with a focus on industrial design, the firm (then known as Lippincott & Margulies) branched into package design and the larger concept of “brand identity.” Branding pioneer Lippincott now caters to the needs of more than 3,000 clients all over the world.
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