The Coca-Cola Company
- People and brands
- Flexible work hours, free gas!
- Stretched too thin
- Low pay compared to industry
ABOUT THIS COMPANY:Ruling the soft-drink world
Coke would most probably be the first word that comes into mind when somebody mentions The Coca-Cola Company. The company has under its helm four of the top five soft-drink brands, namely, Coca-Cola (obviously), Diet Coke, Fanta and Sprite. Aside from soft drinks, the company also has an arsenal of other brands including Barq’s, Dasani water, Minute Maid and POWERade. Coca-Cola sells Group Danone’s Evian in North America as well as selling brands from Dr. Pepper Snapple Group outside Australia, Europe and North America. The company also does making or licensing of more than 500 drink products in more than 200 nations. Coca-Cola's largest bottler, Coca-Cola Enterprises (CCE), handles approximately 80 percent of U.S. sales and around 16 percent of international sales by volume. CCE, an independent company in which The Coca-Cola Company holds a 35-percent interest, is actually the largest, nonalcoholic bottler in the world, with annual sales of some $21 billion. The company has been extraordinarily successful especially when one considers that it peddles nonessential products. Coca-Cola, of course, does not view its product as nonessential but as the liquid of choice for a thirsty world. Coca-Cola also owns 32 percent of Coca-Cola FEMSA, the company’s bottler in Mexico, and 23 percent of its European bottler, Coca-Cola Hellenic Bottling.
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