The Cambridge Group
Also Known As: Cambride, Cambridge Group
Consulting - Management and Strategy
VAULT RANKINGS 2013
NEWS AND UPDATES
Vault's Scoop
ABOUT THIS COMPANY:
Supplying the demand
If the consultants at The Cambridge Group were your Economics 101 professor, you would not have learned supply and demand, but rather demand and supply. The simple belief that demand should be placed before supply is the principle that differentiates TCG from other consulting firms. The firm's expertise lies in identifying profitable new demand opportunities, optimizing portfolios of products or services, driving innovation, reinventing categories, enhancing brand equity and optimizing pricing. For all these areas, demand is either the means or the ends of TCG's services.
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