Reebok International Ltd.
NEWS AND UPDATES
UppersRegional offices given autonomy;Stock purchase program;Fitness center;Tuition assistance;Professional development programs;Discounts on merchandise
DownersShrinking market=downsizing;Rapid organizational changes;
ABOUT THIS COMPANY:Reebok reborn
Reebok makes footwear and apparel for men, women and children, for use in all sorts of athletic activities, from running to basketball. It also makes popular sneaker collections endorsed and inspired by hip-hop icons including G-Unit and S. Carter (aka Jay-Z). Though the company enjoyed great success in the 1980s, since then it has struggled to capture the hearts and minds of the public at large, viewed by many as the eternal Pepsi to Nike's Coke. But all this changed in 2005, when Reebok was purchased by the adidas Group, joining a globe-spanning company that is sure to compete fiercely with Nike (to whom, even with the addition of Reebok, it is still the runner-up) in the coming years.
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