ABOUT THIS COMPANY:
Not your typical boutique
The privately held Corporate Value Associates (CVA) calls itself a "global strategy boutique," and indeed, its 300 professionals are spread across the globe. Unlike many boutique consultancies, however, CVA does not divide its professionals into functional groups—its employees are generalists, though many have specific industry expertise. The firm was founded in 1987 by partners Paul-André Rabate, Didier Pain and Laurent Noual.
From the outset, the trio wanted to take a new approach to consulting. While they were willing to work with traditional approaches like EVA (economic value added), TSR (total shareholder return) and CVA (cash value added—not to be confused with the acronym for the firm’s name), they believed that overuse of these methodologies results in nothing more than a list of indicators—not management of the people and systems that make up an individual business. Another common pitfall, according to CVA, was "an almost obsessive focus on delivering value to shareholders alone", thereby ignoring other stakeholders like clients, customers and employees.
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