Commercial Advantage
Consulting - Management and Strategy
GENERAL INFO
Headquarters: London ,
United Kingdom
1 office
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NEWS AND UPDATES
Vault's Scoop
Uppers
- Flexible lifestyle
- “Hands-on engagements with clients”
Downers
- No downtime
- “Doesn't have the same strength as the big, established players”
ABOUT THIS COMPANY:
Taking advantageWhen Aidan Bocci set up Commercial Advantage back in 2004, he wanted to create a brand that would deliver “real tangible value” to clients who would then pass on these benefits to customers—resulting in “commercial advantage” for all involved. Get it?
From the word go, the consultancy has provided services in commercial consulting to industry players mostly involved in fast moving consumer goods—in other words, big retailers that sell large amounts of goods at low cost to the consumer. This would explain the firm's client roster, which prominently companies of the Coca-Cola, Kimberley-Clark, Nestlé and Diageo ilk. Simply put, the consultancy help its clients spend their money more effectively to attract customers, and looks at ways of cutting costs, using leftover funds to drum up new business and increase profit. Despite the firm's London home base, it has been attracting an increasingly international clientele, taking on projects in Central and Eastern Europe, Asia, Africa and the US.
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From the Community
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Getting Hired
Tips from the inside
Sticking to the brandCommercial Advantage says it looks for consultants with “proven commercial experience gained within sales or marketing departments within major blue chip manufacturers, retailers, consulting firms or entrepreneurial ventures”. And given its boutique size, it naturally places huge emphasis on the quality of the people it recruits. “We’re obsessive about who we recruit,” says Bocci. “Our brand at the moment is purely our people and if we get someone who isn’t any good our brand is eroded.” As such, the firm looks for those who have both commercial and consulting experience and maybe the odd MBA thrown in for good measure.
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