New York, NY, (August 17, 2010) Vault.com, Inc. today announced the appointment of Tara McCaffrey to Vice President of Marketing, effective today. As VP of Marketing, Ms. McCaffrey will assume overall responsibility for all aspects of marketing at Vault including brand development, email marketing, e-commerce, client and end user marketing. Based in New York, Ms. McCaffrey reports to Claude Sheer, Vault CEO. The two have worked together in the past.
“Tara and I worked together at Beliefnet several years ago, and I am thrilled that she has joined Vault as our business continues to pick up momentum across our lines of business.” said Mr. Sheer. “Tara brings deep media experience and execution know how that will be a welcome addition to our senior management team.”
“I’m very excited to be joining the Vault family and to be working with Claude again,” said Ms. McCaffrey. “In this competitive environment, I strongly believe that Vault is the most comprehensive resource for career management. With the emerging economic recovery and more users turning to the web to make better informed career decisions, I am confident in Vault’s growth potential and I look forward to being a part of its future success.”
Founded in 1996, Vault.com is the only career resource of its kind and attracts more than 1000 employer and recruiter advertisers, more than 1200 school and institutional subscribers and millions of individual visitors and members. Ms. McCaffrey will use her wealth of marketing knowledge to build on this powerful base.
Ms. McCaffrey comes to Vault with a rich history in digital marketing and a strong track-record for increasing brand awareness, traffic and revenue streams. Ms. McCaffrey spent a significant portion of her career at WebMD, Inc., first as a marketing analyst in 1999 leading to the role of the director of marketing. During this time, she helped build the WebMD bran through off-line and online initiatives, resulting in significant year-over-year traffic growth, and leading WebMD in becoming one of the largest websites on the Internet today.
More recently, Ms. McCaffrey served as the vice-president of marketing for Beliefnet, becoming a key player in successfully growing the largest faith and spirituality site on the web, as well launching the Beliefnet social networking platform. In almost two years at Beliefnet, she tripled blog traffic through viral campaigns, direct marketing and search engine marketing and increased direct mail performance by 62% through a number of key initiatives, the whole of which helped foster a major acquisition by NewsCorp. Most recently Ms. McCaffrey served as Sr. Director of Consumer Marketing for LexisNexis where she helped to increase brand awareness of lawyers.com across key internet based and standard marketing channels.
Vault.com is the source of employer and university rankings, ratings and insight for highly credentialed, in-demand candidates. Vault.com is organized by profession, industry, company and schools. Vault profiles, rankings and assessment tools deliver the insider perspective and career research candidates need to successfully match themselves to the best available job, employer and career opportunity. The Vault.com website features profiles on more than 4,500 employers, 4,000 universities and hundreds of industries and professions including the law, finance, accounting and consulting sectors. Founded in 1996, Vault.com is the only career resource of its kind and attracts more than 1000 employer and recruiter advertisers, more than 1200 school and institutional subscribers and millions of individual visitors and members.