The Babcock Graduate School of Management's academic program reflects the achievements of its namesake, Winston-Salem businessman Charles H. Babcock, by integrating entrepreneurship into its curricula. As is standard in business schools, the first year of the MBA program is filled with core requirements; however, with only three further mandatory classes, students are able to specialize in the second year. Students select a career concentration from Babcock's 10 specialty tracks, which include corporate finance/treasury and Six Sigma or petition to design their own concentration. Information technology is available as a secondary specialization.

Babcock offers full-time and evening MBA programs at its main campus on Wake Forest University's campus, and offers evening and Saturday classes at its campus in Charlotte. Babcock also has an MA in management, designed for those without significant work experience coming from liberal arts backgrounds. Babcock doesn't offer on-campus housing, but Winston-Salem has a low cost of living and apartments are readily available nearby. Most social activities are school-related; and MBA students participate in student organizations and intramural sports teams. Off campus, Winston-Salem also has its share of bars, restaurants and even nearby golf courses.

About 60 percent of Babcock students stay in the Southeast'57 percent of the class of 2007' and the rest spread out across the country, taking jobs across a range of industries.