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Advertising Resume

By on April 1, 2009 | Post a Comment
Source: Vault.com
Judy Smith
1234 Main Street Home: (212) 123-4567
New York, NY 10025 Work: (212) 333-6666 ext. 2503
E-mail: jsmith@abc.com

JOB OBJECTIVE

Account supervisor

EMPLOYMENT EXPERIENCE

American Consulting Group; Westport, Connecticut March 2000 - Present

Project Manager: Managed multiple marketing consulting engagements in packaged goods and services industries. Clients included Sprint, H.J. Heinz, Pillsbury, Lens Express and United Parcel Service. Functions included:

  • Strategic Plan Development: Created a strategic plan for a residential long distance telecommunications provider. Recommendations resulted in the introduction of three new products and a residential long distance market share increase from 6% to 8%.

  • Advertising Consolidation: Assessed global advertising agency program for a consumer packaged goods company. Recommendations led to consolidation of the company's advertising agencies and an implementation of a company-wide agency review, compensation and management system.

  • Retail: Recommended an overall strategy and implementation plan to address retail market opportunities, product and service capabilities, and organizational structure for a package delivery company. Recommendations lead to a $500 million investment in the retail channel.

  • Direct Marketing: Identified alternative product offerings and new channel opportunities for large mail order contact lens provider. Recommendations resulted in the company's acquisition of a health and beauty company.

  • Additional Assignments: Managed 10+ consulting assignments in three years.

    • Big Agency, Inc.; New York, New York September 1997-February 2000

  • Account Executive: Developed business-to-business and business-to-consumer marketing programs for the United States Postal Service.
  • Assistant Account Executive: Created business-to-business direct marketing programs for AT&T.

    • EDUCATION

    The University of Wisconsin; Madison, Wisconsin September 1990-May 1994
    Bachelor of Arts in Political Science, May 1994

    PERSONAL
    Proficient with Microsoft Word, PowerPoint and Excel. Extensive experience with IRI, Nielsen and ASI.



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