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Job Survey: Assistant Marketing Manager

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Location: Minnetonka, MN
Company: Time Warner Cable
Experience: Mid-level
Highest Level of Education: Undergraduate Degree



Job Responsibilities
Main responsibilities include Marketing research of our 200,000+ customer base including but not limited to purchase history, lifespan, ROI, and prism and cohorts data. The other main responsibility for me is product marketing. I am in charge of all aspects of Pay-Per-View and Movies on Demand marketing for our area. I can come up with different creative ways to market to our customers to increase purchasing and our revenue. I report all revenue and pay our vendors for all purchases. I do all reporting and I estimate buying for all front line staff. I also train the new hires on this product.
Job Requirements
I entered into this company as a coordinator with a Bachelors Degree in an unrelated field. I have been moved up and my title created to adhere to my job responsibilites. In my title, there is a lot of research and calculations which requires heavy multi- tasking abilities and an analytical mind.
Uppers
The best part of my job is the freedom to create non traditional marketing tactics for the product.
Downers
The workload can vary based on the timeframe within the fiscal month. There are days that can be very busy and days that are VERY slow.
Lifestyle
This job is a typical job, little travel, no weekends (unless there are product related issues - normally require to be able to be reached by phone). Business Casual attire, very diverse. Our company tries to have one large event per year (we have over 600 employees in MN). Our company is very social and friendly and you begin to feel like you are a part of a family.
Compensation
Base Salary starts at $40,000. Reviews are done yearly and typically you will see at least a 3% raise. You are eligible for bonuses. As far as other benefits, you start with 2 weeks of paid time off, 3 personal days, sick time is accrued throughout the year, and 7 holidays. 401K, pension and other discounts are available.
Advice to Jobseekers
This job changes on a daily basis. Make sure to have a strong marketing background and good analytical skills. Be able to handle change as this market changes quickly. Also be able to multi-task like the best of them.

This Assistant Marketing Manager career survey is just one of 1000s of exclusive career surveys available on Vault. Find out what it's actually like on the job with Vault's job surveys.

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Read Vault Employee Surveys for the inside scoop on specific employers
Read Vault Student/Alumni Surveys for the inside scoop on colleges and grad schools