Job Responsibilities
Secondary/Primary Research 15%
Database Research 20%
Statistical Analysis 15%
Consumer Profiling 20%
Marketing/Advertising Strategy 30%
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Job Requirements
BBA from accredited universtiy
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Uppers
It is what I enjoy doing. The company/job is on the cutting edge of data
aggregation and statistical analysis in the marketing/advertsing field.
Intelligent people sharing their abilities with each other, developing exciting
strategies and programs. Everyone treats each other like adults, with respect
and appreciation.
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Downers
My commute is an hour in and an hour and a half back. Other than
that, I couldn't ask for more.
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Lifestyle
It is an 8 to 5 position in which longer hours are put in when needed to
complete a project - not often enough to be a problem. Very little travel for
the analyst, though the my VP (Consumer Insights) and the President do travel
quite a bit. We enjoy socializing, but it is usually impromtu and never formal.
We are in a business casual environment.
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Compensation
$60,000 annually.
Bonus/Profit Sharing option possible.
Health/Dental.
Vision "discount" program.
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Advice to Jobseekers
Gain data mining experience, stretching your statistical analysis
skills. I tried going the primary research route first, without
much success. Employers were requiring years of experience for
entry-level positions. It was my database and secondary research
skills that helped me to develop analysis and strategic
capabilities to grow and advance. GOING BACK FOR MY MBA WAS ALSO
A TURNING POINT. Even having my incompleted MBA on my resume was
a huge plus (I am one class away from completion today). Leason
learned during my "layoff" time - network, network, network when
looking for a position. You NEVER know who is going to know
someone that can get you an "in" at one of your target
companies. Let everyone you know and meet that you are looking
and in what companies you are interested. When you are not
looking, be diligent in helping those that are; you never know
when you may need their help yourself.
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