Job Responsibilities
Manage advertising inventory of a recently re-launched, well-
branded web site; sell advertising to offset the cost of
operating the web site; cold-calling; prospecting, marketing
research (competitive, industry trends, vertical market stats,
advertising outlook, technology trends, etc.); initiate, develop
and grow business partnerships (internally & externally) to
produce successful, measurable advertising campaigns; forecast
and manage online advertising revenue, budget and inventory;
develop saleable sponsorship programs and all sales collateral;
work with production team to deliver campaigns; provide feedback
and consultation to production, marketing and corporate
technology teams in order to maintain a competitive online
offering.
|
Job Requirements
Knowledge and management of top industry brands; marketing
concepts, advertising strategies, direct marketing (lingo,
numbers, formulas, etc.); goals and objectives for product
promotion and effective media programs for sponsorship; analysis,
research, statistics, mass media, targeting, technologies,
philosophy, advanced mathematics, economics...
|
Uppers
It's all about energy and everyone is still learning; the internet is
ever-evolving and technology has JUST begun to pick up momentum in the personal
technology market.
|
Downers
It's all about finding "like-minds"... to partner and grow with.
most of the time you find yourself paired with people who move to
a different rhythm or are driven by opposite things or have very
different approach to the business than you... and your job
eventually becomes much less enjoyable because you can't find the
right channels to plug in all of your skills and experience...
you just have to determine what you want out of life, what you
want from yourself, and what you think you can get... everything
is a compromise.
|
Lifestyle
Work hours are anywhere from 7-15 hour days, depending on the job, company, and
role. if you want to excel, be ready to work your tail off... dress
professionally - it's the only way that people take you seriously. be confident
and be honest. your reputation follows you especially when you work with so many
people... from sales, to production, to operations, to engineering, to the
executives of your company and those of your clients.
|
Compensation
$75K base, plus commission and bonus with a 20% cap (base).
benefits vary from company to company... small companies or very
large corporations who are penny-pinchers definitely do not have
as many benefits for employees. large companies who want the
reputation of being "family-focused" and a "great place to work"
will have all the bells and whistles... to the point where it's
almost ridiculous. i've now been at both ends of the spectra...
and prefer more in my (higher compensation, less benefits) pocket
than all the wonderful corporate benefits... the latter is
never "fair" and customized enough to your own liking, so why
bother?
|
Advice to Jobseekers
Overload on classes to intentionally put on the pressure; this
will only prepare you for the fast-pace of media and technology;
be savvy for all types information because everything is relevant
and nothing in this space happens in a vacuum. Find a professor
or mentor who is influential in his/her specialty... and offer to
dedicate your time and effort to be an incredibly enthusiastic
sponge for the knowledge that they are willing to share, grow and
pour on you.
|
|
