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Job Survey: Marketing Manager

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Location: Tampa, FL
Company: Pulte Homes Co.
Experience: Mid-level
Highest Level of Education: MBA



Job Responsibilities
Support Division efforts to continue with and grow community opportunities for the future within the Tampa MSA. Specific job responsibilities are: (strategic)annual report to identify opporunities in the market for unserved/underserved consumer groups and areas to grow current endeavors, (operational/strategic:) determine pricing/product/sales pace/location/amenity for future conceptual communities before the land is purchased in order to ensure future success, (operational:) evaluate current communities to see if pricing/specification levels/lot premiums/options/location/product offering is competitive. Typical tasks involve shopping competitor communities (walking the sales model, speaking with the sales reps about sales, collecting their sales information), working in excel pricing models, working with community database, working with maps (paper and software) to determine growth and location of current communities, meetings with Division President, VP of Land and VP of Finance to discuss opportunities, presentation of consumer groups to various disciplines w/in organization.
Job Requirements
Undergraduate degree required. Masters degree or MBA may enable growth within the position and faster promotions. Background in Real Estate not required. Passion for the industry is a must for success. Analytical skills a must - must be able to look at both the big picture (market) as well as micro (site location) when evaluating opporutunities.
Uppers
Time is spent both in the office and the field so one is not tied to a desk. Position requires decision making about the future of the business - strategic and high importance. Decisions and recommendataions on properties are multi-million dollar decisions.
Downers
A lot of work, studies, efforts, research, etc that could be done and not enough resources (people). Position is new to this company and is starting to gain acceptance in other companies due to its success. Because of its newness, there are too few resources to do more. Also, position currently does not have a Divisional VP title therefore current opportunities for advancement go only to Director level (level just under profit sharing). All is forecasted to change, just takes time.
Lifestyle
Regular business hours. Little travel except to convene with others in the company who do this job in other markets.
Compensation
Good - does not pay MBAs what they are typically paid, however advancement in the role is high as it's a growing position so compensation quickly gets to the correct level along with growing responsibilities.
Advice to Jobseekers
Masters in Real Estate development or Construction Mgmt would be great. Otherwise, Masters in Marketing or Economics or MBA would afford further opportunities. Look to begin as an Analyst and work your way up through your abilities and demonstrated talent.

This Marketing Manager career survey is just one of 1000s of exclusive career surveys available on Vault. Find out what it's actually like on the job with Vault's job surveys.

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