Job Responsibilities
I was responsible for managing my company's web site. More than a
webmaster, I worked alongside other Marketing side to develop
integrated marketing initiatives. I also developed a strategic
road map for web site development, and based on that, pushed a
major redesign project through.
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Job Requirements
Bachelor's degree; blend of marketing and technical skills; good
interpersonal skills; project management skills
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Uppers
Independence, creativity, work alongside many other marketing professionals at
my firm
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Downers
Stress due to multiple deadlines and projects
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Lifestyle
45 hours per week, more when project is near completion; occasional travel to
vendors, or web related conferences
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Compensation
I worked at a private company; no stock options, salary in the
high 50s, total comp with bonus in the low 60s. Prior to leaving
for MBA two years later I was in the low 70s.
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Advice to Jobseekers
Most web-related positions will require hands-on experience and
marketing savvy. Experience with E-Commerce, CRM, all relevant.
I took many courses and did a lot of self-study to pick up some of
the technical aspects. Was able to hire an intern to help me with
day-to-day updates.
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