Job Responsibilities
Develop and manage brand strategies for three $1.3 billion
categories.
Lead global launches of new products: concept, formula and
packaging development. Ensure international alignment.
Develop creative strategy for multiple brands: TV & Print
advertising, Web design, and PR campaigns.
Research and synthesize trends in culture, design, color, and
fashion; translate learnings and consumer insights into new brand directions.
Direct internal and external Creative agency teams in execution
of brand communication.
Manage forecasting, and P&L to ensure topline growth;
accountable for allocating and mangaging $26M brand budget.
Supervise and develop cross-functional team of 20, including 5 direct reports.
Lead monthly business presentations to President and CEO.
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Job Requirements
Started out as a Marketing Associate, promoted to Asst. Brand
Manager 8 months later, Brand Manager within a year, Senior
Brand Manager within 10 months, and Director within 10 months.
Company prefers MBA grads and those with relevant experience
(marketing, consulting, general business).
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Uppers
Setting both the strategic direction for my brands as well as leading the
development on new products and advertsing.
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Downers
The pay. Its not consulting or banking salary levels.
Becoming too specialized within one industry. Many companies
that recruit for their marketing departments look for people
with industry experience rather than functional experience.
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Lifestyle
Work hours are not light given I work in a fast paced industry and in NYC. At
my level, there is a lot of pressure to dleiver great products, great
presentations, and great results.
Culturally, marketing tends to attract people who are passionate about marketing
(we don't do it fo rthe money!!) so if you are a likeminded individual, you will
find this career path rewarding. Otherwise, you won't 'get it'. There is no
typical marketing culture--P&G's vibe is vastly different from L'Oreal's or J&J's
for example.
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Compensation
My base is probably below average at $120K but my bonus is good
about $35M. Benefits are good--all the health, 401K, standard
stuff.
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Advice to Jobseekers
Be passionate about marketing and genuinely interested in the
industry because in order to be a good marketer you need to have
a love for the product. Be in touch with cultural and consumer
trends.
Job outlook is good--marketing is all about invention and
reinvention! People who do well can not only adapt to change
but anticipate it and encourage it.
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