Job Title: Vice Preisdent
Location: Los Angeles, CA
Submitted on: 27-Jan-05
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Business Outlook
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| Vice Preisdent |
Rogers & Cowan has a power position in entertainment PR. The agency
has made leaps and bounds in representing films such as "Passion of the
Christ." In addition, the firm is re-establishing itself in the
interactive entertainment sector bringing on big name video game
clients. Rogers & Cowan continues to work hard on the
consumer/corporate side signing big brands like NASCAR and Napster.
What sets the agency apart from other firms is its history in the
field. In addition - when the firm commits to going after a new
account there is an emphasis on fit - does it make sense. Creativity
is applied from the get go. A lot of effort and time is put against
program planning. In addition - client retention is important. The
agency holds dear maintaining clients. Service is given at all levels
by every member of the team. The agency's president does get
involved.
Morale like any agency goes up and down depending on the particular
account, position, etc. For the most part - people are at the agency
because they want to be. They see a future. They see opportunity.
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