Newell Rubbermaid, Inc. Interview Surveys

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Newell Rubbermaid, Inc. Business Outlook Surveys

Job Title: Brand Manager
Location: Atlanta, GA
Submitted on: 07-Sep-04
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Job Title |
Business Outlook
Survey |
| Brand Manager |
Business outlook is sketchy at best. Products are commodities and
there is no budget for brand building or demand creation. Business
is usually on contract basis so it can go up or down dramatically
from year to year. Company requires high margins from its
products so it is difficult to compete on price with smaller
manufacturers who can offer the same products for less. Not much
produt innovation coming from within so there is little differentiation
from competitors. High employee turnover has a negative impact
on day to day operations.
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