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Newell Rubbermaid, Inc.: Career Outlook Surveys

Newell Rubbermaid, Inc. Interview Surveys

Newell Rubbermaid, Inc. Workplace Surveys

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Newell Rubbermaid, Inc. Business Outlook Surveys

Job Title: Brand Manager
Location: Atlanta, GA
Submitted on: 07-Sep-04
Job Title Business Outlook Survey
Brand Manager Business outlook is sketchy at best. Products are commodities and there is no budget for brand building or demand creation. Business is usually on contract basis so it can go up or down dramatically from year to year. Company requires high margins from its products so it is difficult to compete on price with smaller manufacturers who can offer the same products for less. Not much produt innovation coming from within so there is little differentiation from competitors. High employee turnover has a negative impact on day to day operations.

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