Job Title: Store Manager
Location: Richfield, MN
Submitted on: 25-Feb-04
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Business Outlook
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I was becoming frustrated by the fact that Michaels claims to be the
leader in the craft industry, yet I felt when I visisted competitors,
that there were so many things they (the competition) was doing better.
Examples of this would be: Credit Cards--Joannes Etc has come out with
there own Joannes logo visa, Joannes class program far exceeds
Michaels', although thier product line is not as extensive in all areas,
it is as good or better in many, and on a recent visit to both stores I
found Joannes prices to better far better on several items I was
planning to purchase at Michaels.
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