Job Title: Account Supervisor
Location: Los Angeles
Submitted on: 14-Feb-03
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Job Title |
Workplace
Survey |
| Account Supervisor |
McCann-Erickson is one of the largest advertising agencies in the
country. I
support the Sony Picutres Entertainment account, with a focus on Columbia
TriStar
Home Entertainment (video/DVD). Sony had a terrific 2002 with such
titles as
Spider-Man, Men in Black , Mr. Deeds
and XXX. I place all media for Sony and provide promotional
partnerships that
link the movies to other packaged goods products or services. McCann-
Erickson
LA
is more of a "traditional" media shop, with a focus on media placement
services,
rather than creative execution or integrated marketing communication
solutions.
This, to me, is a drawback to the agency, as there is limited vision
within the
management on the ability to adequately service clients in the future.
McCann
works in a matrix structure of team execution that trys to service the
account
with the best media solutions available. As this is a service-
oriented business, employees are expected to work beyond normal hours. A
typical
day could run from 9:00am to 9:00pm. The entertainment business is very
competitive and as the ad agency supporting a major studio, expectations
are
very
high and client direction can turn very quickly resulting in detailed and
time-consuming changes to media
plans. Office attire is very casual. Most employees are in jeans and
casual
shirts. Some senior level management will wear more appropriate business
attire.
Client meetings will usually include more forwal business wear. Friday
is
considered "Casual" day, but it would be hard to distinquish this day
from any
other. The diversity of the company includes all ages and races. The
long
hours
tends to create a higher than normal turnover rate of employees, who
seem to
burn
out on the regiment. The first two years with the company showed no
system of
employee review and advancement was based more on who stayed around,
rather than
talent. The team operates very lean, which means employees are often
called
upon
to wear many hats. The recent addition of a VP of Human Resources has
instituted
a new policy of yearly employee reviews, which may improve the
opportunity for
growth and advancement within the
company. McCann-Erickson is a blue chip agency, and will be a noticeable
addition to anyone's resume who is seriously interested in a career in
advertising.
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