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Lebhar Friedman, Inc. Business Outlook Surveys

Job Title: Production Coordinator
Location: New York, NY
Submitted on: 25-Apr-05
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Job Title |
Business Outlook
Survey |
| Production Coordinator |
The company recently borrowed money to acquire another family-run
publishing company, also in the trade field, but in this case the medical
services industry. So, while the subscriptions have been steadily falling
at most of the publications, this recent acquisition could help to bring
the company to more profitable times. It is still far too new to tell.
As far as competition, the flagship publication is the number one in the
food service industry, all the other publications under the LF umbrella
aren't faring as well. So, more and more custom publishing projects are
being picked up to compensate. Magazines are ever-increasing their
coverage of featured advertisers with special supplements devoted to
these behemoth corporations. The ad pages are largely bought by those who
service that corporation and so the magazine's bottom-line is met.
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