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Job Title: Associate Editor
Location: Austin, TX
Submitted on: 18-Jun-03
Job Title Business Outlook Survey
Associate Editor Textbook publishing is still profitable, but there is not much room for growth in the western economies--the market is saturated. Also, much educational publishing can not be exported since it is tied to local school demands. So expanding into other markets is difficult. One strategy has been to use technology in 'value added' services such as online materials, distance ed, etc. None of these initiatives have really taken off. On the other hand, the sector will never go away--there will always be a need for educational materials. It is not a cyclical industry, so less risk in boom and bust cycles, and demographics is on its side. Population growth means more people in school, and more need for books, etc.

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