| Marketing Analysis Specialist |
FM was the world's leading Direct Mail marketer developing innovative
product forms and marketing concepts, as well as cultivating new buyers
into loyal customers. In the mid-80's it was bought by private
individuals with several other business interests. It became an ego
trip for them and was meant to be used as their means to enter into
Philadelphia Society. The business was far more complex than any of the
owners' other interests. FM became their hobby. Their attempts to run
FM under the direction of their favorite of the moment, their focus only
on quick sales, and their releuctance to risk any innovative approaches
have all but killed the company. The remnants only exist because of the
strength and depth of the business before the current owners. The
corporate culture is driven by the whims of the owner's current
favorites who can and do fall out of favor without apparent warning. FM
used to have a great deal of diversity when it was an international
company with sales in more than 20 countries and activites ranging for
artistic development to logistics innovation. Hours and dress code were
very flexible. Opportunites for advancement were available based on
drive and merit. All that diappeared along with the base business as
the company succumbed to the whims of the current owners and those with
whom they've developed and maintained "personal affinity.
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