Job Title: Sales Manager
Location: Atlanta
Submitted on: 17-Feb-04
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Job Title |
Business Outlook
Survey |
| Sales Manager |
Eastman Kodak Company will always be strongly branded company and a name
consumers can trust. Although analysts indicate that we are "behind"
in the digital arena, I believe that we are only "perceived" as behind
due to a marketing campaign that rarely promotes us as an innovator.
What we DO promote ourselves as is a name consumers can trust, a company
who preserves precious memories, a company who cares about capturing the
special moments in people's lives - an image that although not "fast-
pace" and "edgy" does in fact keep us around for the long-term. Outlook
is good, however I do not think Eastman Kodak Company will experience
the same growth over the next 50 years as they have in the last. Nor do
I think that is neccessarily to be expected. For years, Kodak has
enjoyed a market share that most industries would die for. And like
other companies, Kodak needs to adapt to the ever-changing business
world we live in, and continue to hold posotion as a leader. The degree
that they can do that will detemrine the company's degree of success in
the future, I believe.
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Eastman Kodak Company Interview Surveys
