Job Title: VP/Marketing Director
Location: London
Submitted on: 03-Jun-03
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Job Title |
Business Outlook
Survey |
| VP/Marketing Director |
Digitas is and always has been dead in the water in the London market.
There are no UK nationals on its London management team and no-one at
the higher levels with the contacts or ability to win business in the
local market.
The cost base is far too high, the value delivered far too low.
Digitas never could work out whether it was an agency or a technology
company. When the global executive committee comes from a management
consultancy background and understands neither a technology nor an
agency culture let alone the local market, the prognosis is not good.
Long on process and meaningless consultancy speak, short on
differentiation or the ability to connect technology to a revenue stream
through customer understanding.
The local headhunter market has no confidence whatsoever in Digitas.
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