| WTCY-AM Program Director and midday personality WWKL-FM Hot 92 |
The overall business outlook for the company is favorable as the second
largest public owner of radio stations. However, I believe in the
Cumulus Harrisburg cluster, it will not maximize the potential revenue
or community positioning with it's AM station (WTCY_AM) unless
substantial resources (financial and structural) are placed into the
station. If another Urban Adult Contemporary station or Hip-HOp station
moved into the market, the current WTCY-AM station will not survive 10
years. In addition, in 5-7 years, satellite radio will have a greater
affect on the entire AM/FM radio industry.
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