Title of position interviewed for: Associate
Approximate date of interview: 12/2002
Location: West Coast USA
Submitted on: 04-Mar-03
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Job Title |
Interview
Survey |
| Associate |
5 case studies:
Round 1:
1./ Foreign brewery wants to improvre sales of drink portfolio. - break
down portfolio, lagging in premium end where most profits exist. Need
to reassess marketing - mimick competitors who are taking market share.
2./ Regional bank - online banking strategy, where to go? Focus on
wrong place at moment, need to shift focus to profitable sector
(generally older and wealthier customers).
Final Round:
1./ Help a yellow pages type company to increase revenue (they stressed
did not necessarily want to increase profits). - potential to increase
rates due to lack of comp.
2./ auto co., 2nd tier us manufacturer, what to do with their financing
business. - 4 categories of borrower, lowest tier borrower makes loss
for financing arm, howver once profit from car sale factored in are
still profitable overall...keep the financing unit
3./batterie manufacturer, wants to make investment in electric vehicle
batteries, should they make investment? No, check size of potential
electric car mtk - barriers such as need manufactuere to actually make
cars, need infrastructure to operate them gas stations to recharge),
also turns out battery cars struggle to perform in hot/cold climates
where extra energy needed to cool/heat cars.
Also:
-m ake a point of reading and bringing up a point from the interviewer
bio cards and bring it up in the initial informal chat, seems not many
candidates do this and interviewers seemed to like the personal
questions.
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