In the United States alone, there are more than 270 million Internet users, many of whom participate in social media—and the number is growing as more and more people log on via mobile devices. Technology allowing people around the world to stay in constant contact and immediately share photos, videos, and audio files has created a revolution in communications that has brought with it many new opportunities. In recent years, social media sites, such as Facebook and Twitter, have played key roles in cultural, political, and social events while simultaneously opening the door for new ways of doing business. Steadily growing social media revenue is projected to reach nearly $30 billion in 2015, driven by display advertising, digital video commercials, social media subscriptions, gaming subscriptions, online gaming purchases, and other functions. Technology and usage trends can change quickly, though, meaning only professionals with the right skills and an instinct for making technology useful and accessible can rise to the top of the industry.
The Vault Career Guide to the Internet and Social Media provides an insider's perspective on what's happening in the industry, what it takes to break in, and how to advance your career. Whether your goal is to develop the next Facebook or create a new way for users to share cat photos, this guide will help you master every step of your job search.
Vault Career Guides offer an industry insider's view of what it takes to land a job in your chosen profession. Each volume provides a comprehensive overview of the industry and expert advice and tips for uncovering job opportunities, networking, preparing your cover letter and resume, interviewing, and keeping current on industry news and trends. Interviews and case studies offer behind-the-scenes glimpses of what hiring managers look for in a candidate and how others have succeeded in landing their jobs or advancing their careers. Day in the Life profiles place you in the shoes of an established professional for one day, and an extensive glossary and resource list put all the industry knowledge you need to succeed at your fingertips.
Each Vault Career Guide includes:
- The Scoop: Everything you need to know about what your industry does, its history, who works in it, and where it's going.
- Getting Hired: Practical information on researching potential employers, networking, interviewing, and getting in the door.
- On the Job: A look at life on the job and the industry culture.
- Talk Like a Pro: A glossary of industry jargon and key terms.
- Resources: Associations, organizations, Web sites, and other resources to help you plan and advance your career.
ABOUT THE AUTHORS
Andrew Morkes is a freelance writer and editor in Chicago, Illinois, who has been writing about college- and career-related topics for nearly 20 years. He is the owner of College & Career Press. Andrew has written and edited many books for Ferguson's including the Encyclopedia of Careers & Vocational Guidance and many volumes in the Careers in Focus, Discovering Careers, and Career Skills Library series. He is also the author of They Teach That in College!?: A Resource Guide to More Than 95 Interesting College Majors and Programs; Nontraditional Careers for Women and Men: More Than 30 Great Jobs for Women and Men With Apprenticeships Through PhDs; and the Vault Career Guide to Law. His poetry has appeared in Cadence, Wisconsin Review, Poetry Motel, Strong Coffee, and Mid-America Review.
Rohit Bhargava is a marketing expert focused on helping to bring more humanity back to business. He is the author of two books (including the recent global marketing best seller LIKEONOMICS), a founding member of the world's largest team of social media strategists at Ogilvy, and professor of global marketing at Georgetown University.