Total spending on advertising in the United States exceeded $144 billion in 2011, continuing a rise in spending since the Great Recession. Global advertising business is projected to approach $700 billion by 2015. Despite setbacks to traditional ad media—newspapers, radio, and television—digital advertising is rapidly growing and reshaping the industry. Smartphones and tablet computers have opened new channels to consumers, and new technologies have allowed advertisers to customize their ads for specific audiences. Long known for employing creative and talented people, the ad industry is on the forefront of using new media and technology to reach mass audiences, but only the most dedicated and inventive candidates can land the top jobs.
The Vault Career Guide to Advertising provides an insider's perspective on what's happening in the industry, what it takes to break in, and how to advance your career. Whether your goal is to work for a major advertising agency or rise to the top at a local firm, this guide will help you master every step of your job search.
Vault Career Guides offer an industry insider's view of what it takes to land a job in your chosen profession. Each volume provides a comprehensive overview of the industry and expert advice and tips for uncovering job opportunities, networking, preparing your cover letter and resume, interviewing, and keeping current on industry news and trends. Interviews and case studies offer behind-the-scenes glimpses of what hiring managers look for in a candidate and how others have succeeded in landing their jobs or advancing their careers. Day in the Life profiles place you in the shoes of an established professional for one day, and an extensive glossary and resource list put all the industry knowledge you need to succeed at your fingertips.
Each Vault Career Guide includes:
- The Scoop: Everything you need to know about what your industry does, its history, who works in it, and where it's going.
- Getting Hired: Practical information on researching potential employers, networking, interviewing, and getting in the door.
- On the Job: A look at life on the job and the industry culture.
- Talk Like a Pro: A glossary of industry jargon and key terms.
- Resources: Associations, organizations, Web sites, and other resources to help you plan and advance your career.
ABOUT THE AUTHORS
As Principal and CEO of Rowley Snyder Ablah Marketing Services (RSA), Bruce Rowley is responsible for development of brand strategy, communication planning, and creative execution for a range of local and national brands.
Prior to founding RSA, Bruce worked as both advertising agency executive and client representing many well-known brands around the world. His agency career has included leadership roles at Saatchi & Saatchi, DDB, and TBWA Chiat/Day, working in Los Angeles, Hong Kong, Singapore, Tokyo, and London. Bruce developed and implemented communication and branding programs on behalf of Lexus, Toyota, Nissan, Boston Market, Axa Insurance, Peninsula Hotels, ExxonMobil, HP, and DHL. As a client, Bruce managed the global apparel brands Lycra® fiber and Coolmax® fabric.
A graduate of the University of Kansas, Bruce lives in Wichita with his wife Caroline and their children William and Madeline.
Pamela Fehl writes and edits for advertising agencies, publishing companies, nonprofit organizations, corporate consulting groups, and entrepreneurs. Her published books include Career Opportunities in the Visual Arts, Career Opportunities in Photography, and the Green Careers series. She has also edited or contributed to numerous books for Ferguson Publishing, including the Career Discovery Encyclopedia. Pamela is a member of the American Society of Journalists and Authors, the Editorial Freelancers Association, and the Freelancers Union.