In the United States alone, roughly 87 percent of the population use the Internet, many of whom participate in social media—and the number is growing as more and more people log on via mobile devices. Technology allowing people around the world to stay in constant contact and immediately share photos, videos, and audio files has created a revolution in communications that has brought with it many new opportunities. In recent years, social media sites, such as Facebook and Twitter, have played key roles in cultural, political, and social events while simultaneously opening the door for new ways of doing business. In 2015, according to eMarketer, worldwide social networking advertising revenue reached $23.68 billion, driven by display advertising, digital video commercials, social media subscriptions, gaming subscriptions, online gaming purchases, and other functions. Technology and usage trends can change quickly, though, meaning only professionals with the right skills and an instinct for making technology useful and accessible can rise to the top of the industry.
Vault Career Guide to Social Media, Second Edition provides an insider's perspective on what's happening in the industry, what it takes to break in, and how to advance your career. Whether your goal is to develop the next Facebook or create a new way for users to share cat photos, this guide will help you master every step of your job search.
Vault Career Guides offer an industry insider's view of what it takes to land a job in your chosen profession. Each volume provides a comprehensive overview of the industry and expert advice and tips for uncovering job opportunities, networking, preparing your cover letter and resume, interviewing and keeping current on industry news and trends. Interviews and case studies offer behind-the-scenes glimpses of what hiring managers look for in a candidate and how others have succeeded in landing their jobs or advancing their careers. Day in the Life profiles place you in the shoes of an established professional for one day, and an extensive glossary and resource list put all the industry knowledge you need to succeed at your fingertips.
Each Vault Career Guide includes:
- The Scoop: Everything you need to know about what your industry does, its history, who works in it and where it's going.
- Getting Hired: Practical information on researching potential employers, networking, interviewing and getting in the door.
- On the Job: A look at life on the job and the industry culture.
- Talk Like a Pro: A glossary of industry jargon and key terms.
- Resources: Associations, organizations, websites and other resources to help you plan and advance your career.
ABOUT THE AUTHORS
Andrew Morkes is a freelance writer and editor in Chicago, Illinois, who has been writing about college- and career-related topics for more than 20 years. He is the owner of College & Career Press, the editorial director of the CAM Report and College Spotlight, and the author of The Morkes Report: College and Career Planning Trends blog. Andrew has written and edited many books for Ferguson's including the Encyclopedia of Careers & Vocational Guidance, the Vault Career Guide to Accounting, and many volumes in the Careers in Focus, Discovering Careers, and Career Skills Library series. He is also the author of They Teach That in College!?: A Resource Guide to More Than 100 Interesting College Majors and Programs, which was selected as "A Perfect Ten" by the library journal Voice of Youth Advocates, and Nontraditional Careers for Women and Men: More Than 30 Great Jobs for Women and Men With Apprenticeships Through PhDs. His poetry has appeared in Cadence, Wisconsin Review, Poetry Motel, Strong Coffee, and Mid-America Review.
Rohit Bhargava is a marketing expert focused on helping to bring more humanity back to business. He is the author of two books (including the recent global marketing best seller LIKEONOMICS), a founding member of the world's largest team of social media strategists at Ogilvy, and professor of global marketing at Georgetown University.