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Topic Name: What's the solution to the "dead wood" in broadcasting
Message Name: It's already happened....
Date Posted: 06/11/2005
In Reply To: Its a shame the world of broadcasting is all about CYA. Most News Directors-I know alot/been there... use CYA everyday--in hiring, execution, process, and getting along... What happened to the viewer. What happened to the passion, the inspiration to make a difference--telling stories that mean something... Sure it's harder and requires concentration everyday--not just the milk run, the "spraying" a fire philosophy I see everywhere... It's done better in bigger markets but it's still the same... We are shortchanging the viewer, our society...and the managers don't give a hoot. How can you sleep at night... I'm tired of seeing the same old, dead tired newscast where grammer and enterprising reporting have gone the way of the dinosaur... What are we doing? The train is going to wreck at the end of the tunnel...Can we stop it? And yes--can we forget about current day practices when News Managers have left at the door the philosophy that hiring better people is the way to go. Not so in today's broadcast shops...It's all about CYA. What happened to the newsroom environment where execution and the greater good is the cause... Hiring the best and brighest. Not so--it's all about CYA. Too bad cause I love this great business we call broadcast journalism. I'm sick to my stomach to see what's happening...Kids making decisions and ND's with no starch... I watch news in many places and yell and scream at all the BS airing... Is it really to cover the time--can we do better. You know we can... New managers out there --please get it together. Stop playing favorites, hiring the weak and young and make it happen... Otherwise you just might as well get a job assembling cars in Detroit. Cause right now that's what's happening to our business. E.R. Murrow is rolling over in his grave...
Message: The train wreck has already occurred...the viewers have left local news in droves and they aren't coming back. It's still a decent business from a revenue standpoint...but the times they are a' changin'...and that won't be true forever, either. If HelloJ is really seeking good journalism...he/she should like outside of TV news and read more, like the Atlantic Monthly or the WSJ. It's over with in local TV news...now we need to move on!

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