| Topic Name: |
Dangerous Wrong Sinclair Weather |
| Message Name: |
Wrong Wx |
| Date Posted: |
06/11/2005 |
| In Reply To: |
they're shooting themselves in the foot not doing local weather in their markets.
Whatever economies they achieve in centralized weather are more than defeated by low numbers due to inadequate local weather.
Since weather continues to be the #1 element in drawing an audience -- especially on nights like Thursday -- lost revenues from the low numbers due to shoddy weather will far exceed any salary and graphics hardware/data costs savings...probably by a factor of at least 2 or 3.
It's simply bad business. Centralizing weather on local news is not going to be the wave of the future because it simply doesn't work financially. |
| Message: |
A few weeks ago on our local WB, they ran the weather from the day before. It was great. The met was talking about the threat of thunderstorms and there wasn't a cloud in the sky.
"You Go Sinclair!" "You're doing a good job!" (Insert laugh track here!)
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