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Topic Name: KPHO
Message Name: "Skewing Old"
Date Posted: 06/11/2005
In Reply To: You clearly have no info on the demographics of Dana's appeal. While he is certainly older than most other anchors, his "appeal" (again, to use your term) spans a broad spectrum and will continue to do so through at least his current contract. True, he may lose some viewers in key demographics along the way. But TV Broadcasting is not like baseball where a player's career can suddenly go south due to a combination of luck and rapidly declining skills (and remember, most of the Yankee's losses have nothing to do with RJ). The decline of a broadcasters "appeal" is much slower, especially when the broadcaster's reputation is as firmly established Dana's.
Message: One of the most controversial phrases to come out of Milwaukee tv during the past 20 years. A talented 40-something female anchor was suddenly canned, not renewed, forced out, whatever PR term you'd like to use - because the GM thought she "skewed old." You state that I "clearly have no info on the demographics of Dana's appeal," yet claim his appeal "spans a broad spectrum and will continue to do so through at least his current contract." Really? And you know this....how? Is Dana signed to a very short-term deal? Yeah, TV broadcasting is not like baseball. Guys like Mike Wallace, Andy Rooney and Dan Rather would have difficulty throwing the ball 60'6", let alone pitching it over the center of the plate. True, most of the Yankees' losses have nothing to do with RJ(he pitches every fifth game), but Johnson's losses have everything to do with Mr. Unit. He's not getting it done AND he certainly hasn't been worth the investment. Nothing against Dana at all. I simply think the "aging free agent" signing is risky, and I'd probably go in another direction. If I'm wrong, and KPHO rules the evening news race for the next several years, I'll apologize for "talking back to you," alright??

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