| Topic Name: |
When is Branding enough? |
| Message Name: |
It's all about respect |
| Date Posted: |
06/10/2005 |
| In Reply To: |
Don't send viewers to the web unless you have more information that adds to the story; or perhaps a sidebar that didn't fit into the package.
That kind of "branding" supports your position of giving the viewer as much (or as little) info as they want and need. They'll learn that they can see it on your station, or read it on your web site. But, yes, referring to it on EVERY story is insane. Perhaps you may want to skip the story-by-story references to your web site during the 'cast, and do a bumper that says "for more information on the stories we bring you, log-on..."
While we're at it, i agree with "statobvious" that live-for-live is a waste. As is the "we have team coverage" intro, that has been beaten to death on these boards.
Our viewers are intelligent and smart. They can tell when you're marketing to them, and when you're giving them the news.
Respect them, and they'll be loyal to you. |
| Message: |
Color bars is right on the money. Nobody ever speaks up for the viewer. I have Never seen a reporter or producer sit at a table to discuss lineups or shows and actually take the viewer to heart. Nope, they worry about the nonsense that other reporters at the other stations are worried about. Circle jerk, kids.
Media savvy viewers are everywhere today. Look at the cable shows of all kinds they see...the satellite delivery systems...nobody is a rube vis a vis TV unless they choose to be. Respect what they know and you'll have loyal viewers. And loyal viewers beat an occassional spike for stupid stories anytijme.
|
|
