| Topic Name: |
KPHO |
| Message Name: |
"appeal" = "better" |
| Date Posted: |
06/09/2005 |
| In Reply To: |
Any idea what Kent Dana is making at KPHO? Are we talking $1 million/year?
I understand Dana's appeal. He's been here a long time, people have welcomed him into their homes for decades, etc. But I don't see how/why he's so much "better" than any decent anchor. Kinda like signing a 40-something Randy Johnson to a megabucks deal, I guess. Hmmmm.....
Like Bogi Yerra said, if you see a bluehair in the road.. |
| Message: |
You may not understand why he's "better," and from a technical standpoint, he may be no "better" in some respects than other Phoenix anchors. But the bottom line in this business is the Anchor's "appeal" to viewers. Kent's appeal has been consistently high throughout his career. And Kent's "appeal" has already translated into a measurable and fairly substantial increase in viewership for KPHO.
And because of the recent strong numbers of KPHO's network affiliation, KPHO probably had more money to spend to bring Kent aboard (and less of a financial risk than other stations). Also, the ratings of KPHO's local newscast will likely continue to improve through the snowball effect of the stations overall local and network ratings continuing to support higher advertising dollars, and therefore, more money to spend on its local newscast.
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