| Topic Name: |
cleveland sweeps |
| Message Name: |
hey last call.... |
| Date Posted: |
06/09/2005 |
| In Reply To: |
It was mentioned in an earlier post, but here's what I think would help.
Tomorrow you could fire all of their anchors and the viewers wouldn't notice. They're not likeable.
This would use up the last of Denise's nine lives.
Make sports guy Chuck Galeti your main anchor, keep the weather guy and get Charlie Mihn to be the main sports guy.
Some of what they do is predictable, like Ed Gallek.
He's got the same delivery on the same crime off the day story and Ed just because a consultant told you to hold something up, why every night?
Just my opinion because CaptPenny asked. |
| Message: |
Why do you think last place stations stay that way.
It's because they keep changing everything every year or two... i.e. no consistency.
Viewers need something to hang on to... familiar faces.
In nearly every market in the country, the dominant station is the one whose anchors, sets, branding have been in place the longest.
And yes it's often the station with overweight, balding anchors... and cheezy graphics.
I grew up watching the Cleveland stations for years (in fact I used to watch Captain Penny!!)... despite it's size, it's a very provincial market... and viewers like familiarity and consistency.
So don't fall into "the only constant is change" trap.
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