TVSpy Message Board: TVSpy Watercooler

Topic Name: When is Branding enough? Message Name: Branding Date Posted: 06/09/2005 Message: Question...I understand why we must "brand" our newscast....BUT! What do you all say to viewers who ask stuff like..."why do you keep saying bla bla, we know it's your station", or "we know what your website is". Those kind of questions. In my shop, almost every other story has a "log onto..."

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