| Topic Name: |
KPHO |
| Message Name: |
kpho |
| Date Posted: |
06/08/2005 |
| In Reply To: |
It's definitely not as aggressive as in the past, but still a good shop and on the rise. And yes, it's hot but better than scraping snow and ice. |
| Message: |
Kpho relies entirely on lead in. The 10pm news will get a strong number if the lead in is strong. They usually lose 30-40% of that audience but it is still enough to stay competitive in the time slot.
The 5:00 news beats 15 but just barely.
6:30 show is counter programming, no other local station is on at that time.
The Noon show is losing audience share.
The morning news has lost all the momentum they once had and is now dead last.
These are the facts and they are undisputed.
Now it's up to you to decide what's going on there.
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