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Topic Name: Another Shakeup at CNN
Message Name: Easy to Advise ...
Date Posted: 06/07/2005
In Reply To: Faux News figured this out long ago, and they have succeeded because of it: A very plain and simple rule. Hi-gloss, network level producers and managers can't adapt to the rough and tumble cable news. I've seen them come and go, and with few exceptions, they don't get the pace, the demands, the grind or the attitude of (successful) cable news. CNN keeps hiring the old network dogs who last succeeded on the Today show in a three broadcast channel universe in the 1980's, where just about anything you put up on the screen drew numbers. Cranking out winning cable news is an entirely different skill set, and these guys don't have it. Faux News is smart enough to develop or train crack senior producers. CNN thinks they lie lurking in the ranks of the network newsmagazine execs. And if JK has so much faith in these veterans of prime time network news, he may want to ask himself why the nets are downsizing, cancelling and losing the audience of these programs. Another bad call.
Message: from the happier world which is any place other than CNN; but granting that, it seems obvious, after the door has revolved so many times on the 6th floor (and in nyc), that when CNN did what it could do best, it won; now, it tries to do what Fox does best, and, not surprisingly, is being handed its head. And while it may be true that O'Reilly is losing audience (possible proof for the existence of God?) CNN is not gaining. Denied a dying Pope or cosmically inclement weather, Mr Klein's network seems powerless to do anything substantive -- be it news, or audience-building. But it does do one thing, under Jim Walton's cold-eyed and small-hearted aegis: make a ton of money. So even if purportedly new use of on-line technology is just another iteration of what CNN was doing a decade ago, and even if TW keeps importing eps that may have finally begun to fail down, as long as the coffers swell, little will change -- including the well-deserved slide into declining audiences and decreasing relevance.

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